With the huge advancement in technology, home security startups are making news every day. In this post, we have outlined 24 exciting new home security startups that will keep an eye on in 2021.
With new tech emerging and increasing demand for smarter, securer homes, these startups are changing the home security game.
We started this year with some of the most exciting residential alarm systems and home intruder monitoring software ever seen. We’ll be looking to see what makes these companies tick and what new features they are introducing in the coming years.
So, get reading – read on to discover the top home security startups to keep an eye on!
The security alarm services industry has seen steady growth nearly every year. With an average growth of 2.8% per year, reaching a whopping $26.8 billion in total in 2020.
There are more than 78,000 businesses involved in this industry. And with so many companies and new startups constantly emerging, it may be very difficult to find out which ones are worth watching and keeping an eye on.
These are the top home security startups worth watching.
Ring is a well-known company that offers home security solutions. Despite their humble beginning, their popularity continues to grow each year.
They started offering video doorbells. However, today they are slowly expanding beyond video doorbells and offer many different home security devices. Ring offers sensors, cameras, and complete home security solutions.
The company is even planning to launch the Always Home Cam, which is basically a drone camera that can fly and provide you with live video from any point inside your home. Ring is definitely worth watching as the company is bound to grow and continue expanding.
SimpliSafe was founded back in the not too distant 2006 and had definitely built a name for itself.
SimpliSafe is well-known in the home security industry, and for a good reason. Although they did have some hiccups with some of their older systems being hackable, their products have improved and are very reliable.
The unique thing about Piper is that its security cameras also incorporate several different sensors; they are meant to work with smart devices like your phone and provide high levels of integration and home automation.
Vivint is another fairly old company—established back in 1999. They have accumulated a lot of experience in the industry, and it shows.
They offer a good number of different home security gadgets, equipment, and smart devices. Overall a company worth following.
Cove is another startup in the home security industry that deserves some attention. Cove takes a different approach; the company is very customer-oriented, user-friendly, and focuses on the quality of its equipment and services.
Cove systems are super easy to install, and there are many different devices that one can choose from. One of their weak points is home automation, but Cove has stated that they plan to fix that in the future.
Kangaroo is a fairly new entry in the home security industry, founded in 2018. In their Series A round, Kangaroo managed to raise a little over $10 million.
Their main focus is providing extremely affordable home security devices and systems that are also professionally monitored. For example, their 24/7 professional monitoring comes at a very low price of just $99 per year. On top of that, their products are also very affordable.
Although the devices Kangaroo currently offers are fairly limited, we are likely to see them expand and offer a higher selection of home security devices in the years to come.
Notion was founded in 2013, eventually raising more than $16 million.
Their goal is to provide homeowners with simple home security solutions that allow for a lot of versatility.
Blink is a company that specializes in WiFi home security cameras. They offer both indoor and outdoor cameras.
Blink’s cameras are great for people who are not interested in complicated and complete home security systems but just want to have a camera that can record who comes to their home. Their cameras may not be the best cameras out there, but they are fairly inexpensive and work well in low-traffic areas.
Blink products also go on sale often, so it may be worth keeping an eye on them.
Wyze has caught the eyes of many people.
The company was established in 2017 and has already raised more than $45 million.
They are offering different products like security cameras, video doorbells, thermostats, locks, robot vacuum cleaners, sprinkler controllers, and so much more.
Although they still have many things to learn about the industry, they seem to be expanding fast.
Netatmo is based in France and was founded in 2011. It offers a selection of smart home devices that can offer a remarkable array of unique features. We are talking not just smart home security but weather stations, thermostats, and so much more.
Scout may be one of these companies that get overlooked for some reason. That does not mean they are not worth keeping an eye on.
Several years ago, Scout used to offer self-monitoring plans completely free. Unfortunately, that is not the case anymore, as regardless of the plan you go with, you will be paying a monthly fee.
Although Scout works for the most part like any other typical home security system and offers a great selection of devices and gadgets with some neat features, they still leave much to be desired.
Nonetheless, Scout has a lot of potential and has been improving over the years, so we are yet to see how the company develops.
Deep Sentinel is a home security provider that offers mainly security cameras. However, the unique thing about Deep Sentinel is that they are using AI technology to differentiate between everyday events and unusual events that can be potential threats.
When a potential threat or suspicious situation is detected, the AI instantly notifies one of the live guards that monitor the systems. The system allows the guards to instantly communicate with the burglar via the two-way audio interface and immediately call the police.
Deep Sentinel has been continuing to grow over the past several years, receiving more funding. Their focus has shifted to meeting homeowners’ new demands and further double down on implementing deep learning into their home security systems.
Honeywell is a company that works in several different industries, one of which is home security. They are a company that continues to grow and expand while offering quality home security products.
Not too long ago, this list could have two other entries as well: Tend and Lockitron. However, several years ago, Chamberlain Group acquired both companies and is now working on merging them together with their myQ home security brand.
Tend is a home security startup that was mainly offering home security cameras. Their cameras were very affordable though fairly basic. And Lockitron was one of the pioneers in the smart lock industry.
While myQ is focused on delivering smart garage openers, cameras, and controls, they will expand into new fields thanks to the new acquisitions.
Ajax was founded in 2011. It aims to offer very convenient, user-friendly, and reliable home security systems and equipment. Its systems are well-designed with plenty of well-thought security features and even quite good-looking. In fact, Ajax systems are very well-performing throughout Europe.
Minut is actually a startup based in Sweden that is developing a different way of securing your home. Their systems do not use cameras (for improved privacy); rather, they focus on sound and noise monitoring.
Their systems will keep track of the sounds and noise levels in the property. They can recognize other alarms and even keep track of the number of people inside a property.
With their new approach to home security and recognizing the importance of privacy, Minut is a company worth watching. Minut has even raised $8 million in their Series A funding, so they are bound to grow.
Life Smart is a Chinese company that offers an array of different home security products like motion sensors, door and window sensors, human sensors, CO2, gas, and water leak sensors, smart cameras, lighting, and more.
With a heavy focus on AI and IoT (or AIoT), their devices and systems allow for a lot of customizability—a promising unique feature.
Fluent is another startup worth keeping an eye on that was established not too long ago. They managed to raise about $30 million in their private equity round.
People didn’t really like their door-to-door salesmen, which made the company seem somewhat suspicious, but Fluent Home is a legit company, and it will be interesting to see where the company goes from here.
Arlo is a company that provides a good variety of different home security devices like cameras, doorbells, and more. Arlo provides quality equipment, though, fairly expensive. Nonetheless, Arlo has a good overall standing in the community.
Abode is a home security provider that was founded in 2014.
Abode had some quality issues with their customer support a few years ago. However, they are offering quality and very reliable products that come with some neat features like location automation and geofencing.
Sunflower Labs offers a fully autonomous outdoors security system.
The system monitors a predetermined area, and when unusual movement is detected, an autonomous drone is launched, which will survey the area. At the same time, the homeowner is notified of the unusual event, and the drone streams live video of the scene.
Ulo may be a little different than the other entries on our list. Ulo is a startup that is currently offering a unique surveillance camera—a cute owl camera that also comes with a unique set of eye expressions.
It can be said that this is probably the only security camera that can also interact with you.
Other than that, it is a fairly standard camera.
There is also an app that you can use, and the camera allows you to watch live video. It can store locally just a few minutes of video and can send you short clips when movement is detected. That being said, it can also be connected to a cloud server.
Many people used to be happy with the level of features and service provided by Canary a few years ago. However, as newer capabilities and features were released, Canary started to put both the newer and older features behind a paywall—now they require a subscription in order to be used.
That, naturally, upset a lot of their customers.
Nonetheless, Canary provides quality products that are worth considering, so it is a company that is worth keeping an eye on to see how they will perform in the future.
Cherry Home is focusing on different things. Their goal is to provide security solutions for seniors.
Their devices are powered by a sophisticated AI that monitors for potentially dangerous situations like stumbles, falls, trips and noises and can notify a security agent, which then can assess the situation and act accordingly.
Conclusion: Home Security Startups to Watch Out For
I am excited for 2021! One thing I’d like to see is more startups focusing on home security.
It’s a growing niche, and growing concerns because whether you realize it or not, the average American is vulnerable — physically, socially, and financially — at every step in their daily lives. Perhaps this means that entrepreneurs need to look past the typical suspects and dig deeper to find exciting new solutions for those who want to protect themselves and their loved ones.
We have come a long way over the last decade and if you took your privacy seriously, as well as secured your home with technology, you should be very excited about the coming years.
From drones and robots to facial recognition and home security hardware, we’ll be able to track and monitor our homes as never before. So keep an eye on these startups and see what changes they make to their ecosystem over the next year. It should be quite interesting!